Effective October 24, 2026 · Privacy Policy · Refund Policy
1. Who we are
Monarch Listings (monarchlisting.com) is operated by Michael Petrullo, doing business as Monarch Web & Software, in California ("we", "us"). These terms are an agreement between us and you, the real estate professional using the service ("you"). By signing up or sending a listing, you agree to them.
Monarch Listings is a marketing service. We are not a real estate broker, a lender, or a law firm, and nothing we make is legal, financial or real estate advice.
2. What we provide
- Listing kit: from the photos and details you send, we make a short listing video in a tall and a wide size (with music and narration) and a print-ready property flyer (PDF), branded with your profile.
- Monthly plan: up to 4 short videos of you each month, made with your AI avatar and voice (see section 6), plus member pricing on listing kits. Unused videos don't carry over to the next month.
We aim to deliver listing kits within 1–2 business days after a listing is sent (and paid, if it isn't free). This is an estimate, not a guarantee.
3. Your page and sign-in
Your private page link, your device and your 4-digit PIN give access to your account. Keep them private. You're responsible for what's sent from your page. Tell us right away at support@monarchlisting.com if you think someone else has your link.
4. Prices and payment
- First listing kit: free, one per agent.
- Listing kit without a plan: $49 each.
- Monthly plan: $29 per month. Our first 100 plan members get a founding price of $19 per month, kept for as long as their plan stays active without a break. Plan members pay $29 per listing kit.
The price is shown before you pay. Payments are processed by Stripe; we never see or store your full card number. The monthly plan renews automatically every month until you cancel. You can cancel anytime by emailing support@monarchlisting.com; it stops before your next renewal. See our Refund Policy.
We may change prices in the future. Plan members get at least 30 days' notice by email before a new monthly price applies to them.
5. What you send us
You confirm that you have the right to use everything you send: photos, descriptions, your headshot, logo and voice recording. Listing photos are often owned by a photographer, so make sure your license covers this use. You give us permission to use these materials only to make and deliver your marketing materials.
You are responsible for the accuracy of your listing details and for your marketing following the rules that apply to you, including fair housing laws, your MLS rules, your brokerage's policies, and California Department of Real Estate advertising rules (such as showing your license number).
6. Your AI avatar and voice
If you give consent in your profile, we create an AI avatar from your headshot and an AI copy of your voice from your voice recording, using service providers such as HeyGen and ElevenLabs. We use them only to make your own marketing videos, never for anyone else.
You can withdraw your consent anytime by emailing us. We will then stop using your avatar and voice and delete the copies we control within 30 days. Videos already delivered to you stay yours.
Where the law or a platform requires it, label AI-generated videos as AI when you post them.
7. Who owns the results
The finished videos and flyers we deliver are yours to use for marketing your listings and your business, on any platform. The background music is licensed for use inside those videos only; please don't extract it or use it separately. We keep copies to run the service, and we will only show your kit as an example of our work with your permission.
8. Financing flyers
Any financing example we help produce is an illustration only. It must be reviewed and approved by the lender named on it before you share it. We don't make loan offers or calculate APRs.
9. Things you may not do
Don't use the service for anything illegal or misleading, to impersonate someone, to make an avatar or voice of anyone other than yourself, or to send us content you don't have the rights to. We may refuse or stop service for misuse.
10. Limits of our responsibility
The service is provided "as is." We do our best to make accurate, high-quality materials, but please review everything before you post or print it. To the extent the law allows, we are not responsible for indirect or lost-profit damages, and our total responsibility for any claim is limited to what you paid us in the 3 months before the claim.
11. Changes, law and contact
We may update these terms; the effective date above will change, and we'll email plan members about important changes. California law applies. Questions: support@monarchlisting.com.